Small Business Saturday is a national holiday that encourages people to shop at small businesses on the Saturday after Thanksgiving. It is a great opportunity for small businesses to boost their sales and connect with new customers.
Here are some tips on how businesses can prepare for Small Business Saturday:
- Create a promotion or discount. This is a great way to attract new customers and encourage existing customers to shop with you. Some popular promotion ideas include buy one get one free, percentage discounts, or free shipping.
- Decorate your store. Make your store look festive and inviting for shoppers. You can put up holiday decorations, offer free gift wrapping, or have a live DJ.
- Offer extended hours. If you can, offer extended hours on Small Business Saturday so that shoppers can have more time to shop with you.
- Hire extra staff. You will likely be expecting a lot of customers on Small Business Saturday, so make sure you have enough staff to handle the crowds.
- Promote your event. Let people know about your Small Business Saturday promotion through your website, social media, and email marketing. Use the hashtag #ShopSmall to join the conversation.
- Thank your customers. After Small Business Saturday, send out a thank-you email to your customers. Let them know how much you appreciate their business and encourage them to shop with you again soon.
By following these tips, you can make sure that your business is prepared for Small Business Saturday and ready to attract new customers.