Est. 1873. Back In the 19th century, we discovered the unique Heineken A-Yeast. Ever since, it's been the key to Heineken's characteristic taste balance with subtle fruity notes and pleasing malt flavor that people all over the planet fell in love with. As you can imagine, we'll always stay true to our A-Yeast. There will never be a need for plan B. Please recycle. Recyclable.

Store cool and dark and don't let the ideal accompaniment get old. Serve cold between 35 degrees F and 40 degrees F. Drink straight from bottle if that's what you like. Pour under 45 degrees into clean, cold beer glass. With a full foamy head to keep air out and carbonation in.